Privacy Policy
1. Overview
This Privacy Policy describes how Prelove You, Inc. (“Prelove You”, “we”, or “us”) collect, use, disclose, and otherwise process information about you. This Privacy Policy applies to information we collect when you access or use our website (www.preloveyou.com) (“Website”), mobile application (“App”), and/or other online products or services that link to this Privacy Policy, or when you otherwise interact with us, such as through our customer support channels, on social media, in one of our stores, in a virtual or online appointment or styling session, or at our events (collectively, with our Website, App, and other online products or services, our “Services”). We may provide different or additional notices of our privacy practices for certain products, services, or activities, in which case those notices will supplement or replace the disclosures in this Privacy Policy.
We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of this policy. We encourage you to review this Privacy Policy regularly to stay informed about our information practices and the choices available to you.
Contents
Collection of Information
Use of Information
Targeted Advertising and Analytics
Disclosure of Information
Your Privacy Choices
Additional Disclosures for Individuals in Certain U.S. States
Contact Us
2. Collection of Information
The information we collect about you depends on how you interact with us or use our Services. In this section, we describe the categories of information we collect and the sources of this information.
Information You Provide To Us
We collect information you provide directly to us, including without limitation when you:
• Create an account;
• Place an order with us;
• Schedule a virtual or in-person appointment;
• Provide feedback or ratings of our Services;
• Communicate with us, including via phone, email, online chat, or third-party platforms (e.g., social media or video conferencing platforms);
• Submit or post content through our Services;
• Participate in any contests, promotions, or surveys;
• Sign up to receive offers, promotions or other information from us; or
• Request customer support.
The types of information the we collect may include:
• Identifiers and contact information, such as your name, email address, postal or physical address, phone number, date of birth, and account credentials (e.g., username and password);
• Style and fit preferences, such as the types of clothing, designs, categories and designers or styles you like or “heart”;
• Personal characteristics, such as your height, weight, bust, body type, and clothing size (our collection of personal characteristics does not include collecting any uniquely identifying biometric information);
• Order and appointment details, such as the contents of your order, occasion for your rental, the occasion’s date, and the details of your request for any styling or similar appointments with our team;
• Approximate location information, such as where you reside and where you wear our products;
• Feedback and ratings, such as your experience with and opinions of our Services, whether you wore our products, how our products fit, and a picture of you wearing our products;
• Financial information, such as payment method and associated billing information; and
• Any other information you choose to provide.
Information We Collect Automatically
We automatically collect certain information about your interactions with us or our Services, including:
• Transactional Information: When you order, exchange, or return products, or make another form of purchase, we collect information about the transaction, such as product details, price, and the date of the transaction.
• Device and Usage Information: We collect information about how you access our Services, including data about the device and network you use, such as your hardware model, operating system version, mobile network, IP address, unique device identifiers, browser type, and app version. We also collect information about your activity on our Services, such as access times, pages viewed, links clicked, and the page you visited before navigating to our Services.
• Audio and Video Recordings, Images, and Chat Content: If you contact customer service, such as through our chat feature or by phone, we may monitor and retain those conversations or messages, including for training purposes. We also capture audio and video recordings during video conference and audio calls with you. Please do not use the chat feature or participate in video conference or audio calls with us if you do not consent to our monitoring and retention of chat conversations and video conference or audio calls with you. If you visit one of our stores, we collect video recordings and photographs of you for security, fraud, and loss prevention purposes.
• Information Collected by Cookies and Similar Tracking Technologies: We use tracking technologies, such as cookies, pixels, and SDKs, to collect information about your interactions with the Services. These technologies help us improve our Services and your experience, see which areas and features of our Services are popular, provide you with offers you may be interested in, and count visits. We also engage others who use tracking technologies to provide analytics, serve advertisements, and perform related services across the web. For more information about these cookies and other tracking technologies, and the choices available to you, see the Targeted Advertising and Analytics and Your Privacy Choices below.
Information We Collect From Other Sources
We obtain information from other sources. For example, we may collect information from email address list providers or other users who want to send you a gift or use our referral services. This information may include your name, email address, and information sent by the other user. Additionally, if you create or log into your Prelove You account through a third-party platform (such as Facebook or Google), we will have access to certain information from that platform, such as your name, birthday, and profile picture, in accordance with the authorization procedures determined by such platform.
If you make a purchase from us, we work with a third-party payment processor to collect and process your payment information.
Information We Derive
We may derive information or draw inferences about you based on the information we collect. For example, we may make inferences about your approximate location based on your IP address; infer that you are looking to order certain products based on your preferences, browsing behavior, and past purchases; or infer that certain styles or items are more likely to fit based on your prior orders and feedback.
3. Use of Information
We use the categories of information we collect to provide, maintain, and improve our Services and to personalize our users’ experience with us. We also use the information we collect to:
• Communicate with you about Services offered by Prelove You and others and provide news and information that we think will interest you (see the Your Privacy Choices section below for information about how to opt out of these communications at any time);
• Send you technical notices, security alerts, support messages and other transactional or relationship messages;
• Target advertisements to you on third-party platforms and websites (for more information and to opt out, see the Your Privacy Choices section below);
• Select relevant advertising and offers we show to you on our Services;
• Monitor and analyze trends, usage, and activities in connection with our Services and the offers we may provide you;
• Detect, investigate, and help prevent security incidents and other malicious, deceptive, fraudulent, or illegal activity and help protect the rights and property of Rent the Runway and others; and
• Comply with our legal and financial obligations.
We use aggregate and de-identified data that cannot reasonably be used to identify you for any purpose. We will not attempt to re-identify such information, except as permitted by law.
We may also use information about you with your consent for any other purpose disclosed to you at the time of collection.
4. Targeted Advertising and Analytics
We engage others to provide analytics, serve advertisements, and perform related services across the web. These entities may use cookies, web beacons, SDKs, device identifiers, and other technologies to collect information about your use of our Services and other websites and mobile apps, including your IP address, web browser, mobile network information, pages viewed, time spent on pages or in mobile apps, links clicked, and conversion information. This information is used to deliver advertising targeted to your interests through Prelove You’s Services or on other companies’ sites and to analyze and track data, determine the popularity of certain content, and better understand your activity. Some of our advertising partners enable us to translate your email address or phone number into a unique identifier. Our advertising partners then use that unique identifier to show advertisements that are more relevant to you across the web and in mobile apps. Some of the activities described in this section may constitute “targeted advertising,” “sharing,” or “selling” under certain laws. To learn more about the choices available to you with respect to these practices, see Your Privacy Choices below.
You can also learn more about interest-based ads, or opt out of having your web browsing information used for behavioral advertising purposes by companies that participate in the Digital Advertising Alliance, by visiting https://www.aboutads.info/choices.
5. Disclosure of Information
In certain circumstances, we disclose (or permit others to directly collect) information about you. We disclose information about you as described in this Privacy Policy and in the following ways:
• Vendors and Service Providers. We make information about you available to our vendors, service providers, contractors, and consultants who perform services on our behalf, such as companies that assist us with data hosting and database management, shipping and delivery, payment processing, appointment scheduling and management, gift card creation and management, providing special offers and opportunities from Prelove You, communications (e.g., physical mailing and mass email services), customer retention, security, customer service, analytics, marketing, advertising and providing you with offers for gifts, goods, or services you may be interested in.
• Corporate Affiliates. We may disclose information about you between and among Prelove You and our affiliates, subsidiaries, and other companies under common control and ownership.
• Publicly Available. When you provide feedback or reviews about our Services (such as product and fit ratings, photographs of yourself wearing our products, and fit feedback) or otherwise post content on our Services, we make this information public and available to other users or those who visit our Services in accordance with our Terms of Service.
• Law Enforcement Authorities and Individuals Involved in Legal Proceedings. We disclose information about you in response to a request for information if we believe that disclosure is in accordance with, or required by, any applicable law, regulation, or legal process, including lawful requests by public authorities to meet national security or law enforcement requirements.
• To Protect the Rights of Prelove You and Others. We disclose information about you if we believe that your actions are inconsistent with our user agreements or policies, if we believe that you have violated the law, or if we believe it is necessary to protect the rights, property, and safety of Prelove You, our users, the public, or others.
• Professional Advisors. We disclose information about you to our legal, financial, insurance, and other professional advisors where necessary to obtain advice or otherwise protect and manage our business interests.
• Corporate Transactions. We disclose information about you in connection with, or during negotiations of certain corporate transactions, including the merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.
• Consent. We may make information about you available to third parties when we have your consent or you intentionally direct us to do so. We also disclose aggregated or de-identified information that cannot reasonably be used to identify you. For example, we engage in marketing and promotional activities with certain brand partners during which we provide the brand partners with aggregated or de-identified information.
6. Your Privacy Choices
Account Information
You can access, modify, and delete certain information stored within your account by logging into your account and visiting the “MY ACCOUNT,” “Profile,” or “Your Membership” sections.
Communications Preferences
You may opt out of receiving text messages or promotional emails from Prelove You by following the instructions in those communications or, for promotional emails, by updating your communication preferences in your account. If you opt out, we may still send you non-promotional emails, such as those about your account or our ongoing business relations.
Cookies and Similar Tracking Technologies
Prelove You uses cookies and similar tracking technologies for various purposes, including to analyze visits to and use of our Services, to understand how consumers are interacting with our marketing communications, and to deliver targeted advertising for Prelove You or others on our Website or App, or other companies’ websites or mobile apps. Most web browsers are set to accept cookies by default. If you prefer, you can usually adjust your browser settings to remove or reject all or some browser cookies. Depending on where you reside, you may also have additional options to adjust certain cookie settings (see Additional Disclosures for Individuals in Certain U.S. States for more information). Please note that removing or rejecting cookies could affect the availability and functionality of our Services.
Mobile Push Notifications
With your permission, we may send push notifications to your mobile device. You can deactivate these messages at any time by changing the notification settings on your mobile device.
7. Additional Disclosures for Individuals in Certain U.S. States
Certain U.S. states, such as California, Colorado, Connecticut, Montana, Oregon, Texas, Utah and Virginia, have enacted consumer privacy laws that grant their residents certain rights and require additional disclosures ( “State Laws”). If you reside in such a state, this section applies to you.
Additional Disclosures
This Privacy Policy explains how we collect, use, and disclose information about you and provides more information about our Targeted Advertising and Analytics practices. Below, we use two different tables to summarize and explain this same information in accordance with the State Laws. The tables describe our information practices now and over the past 12 months.
Uses of Information about You
To provide, maintain, improve and expand our Services
– To personalize our users’ experience with us
– To target advertisements or offers to you
– To communicate with you for various purposes, such as marketing, promotional, and transactional purposes
– For analytics
– To facilitate contests, sweepstakes, and promotions
– For purposes of compliance, fraud prevention, security and safety
– To comply with legal and financial obligations
– As described or with your consent
Categories of Information about You
Recipients of Information about You
Identifiers (such as name and contact information)
Vendors and service providers
Third-party advertisers (such as marketing and advertising companies, social networks, and certain analytics companies)
Financial information
Vendors and service providers
Commercial information (such as order details and transactional information)
Vendors and service providers
Internet and network activity information (such as device and usage information and information collected by cookies and similar tracking technologies)
Vendors and service providers
Third-party advertisers (such as marketing and advertising companies, social networks, and certain analytics companies)
Approximate geolocation data (such as approximate location information)
Vendors and service providers
Audio, electronic, visual or similar information (such as audio and video recordings, images, and chat content)
Vendors and service providers
Inferences
Vendors and service providers
Other information that relates to or is reasonably capable of being associated with you (such as style and fit preferences, personal characteristics, and feedback and reviews)
Vendors and service providers
Publicly available
Information about You that We “Sell,” “Share,” or Use for “Targeted Advertising”
Some of our advertising and analytics activities may constitute “selling,” “sharing,” or “targeted advertising” under State Laws. In order to advertise our Services to you and better understand, improve and personalize our interactions with you, we have sold, shared, or disclosed for targeted advertising purposes the following categories of information about you to the following categories of third parties:
Category of Personal Information
Category of Third Parties
Identifiers
Third-party advertisers (such as marketing and advertising companies, social networks, and certain analytics companies)
Internet and network activity information
Third-party advertisers (such as marketing and advertising companies, social networks, and certain analytics companies)
Other Details about Our Information Practices
We collect information about you directly from you (such as when you create an account with us), automatically when you interact with us or access or use Services (such as information collected from your mobile device or through cookies), and from third-party sources (such as other users), each as described in more detail in Collection of Information.
We do not knowingly collect, sell, or share personal information about consumers under the age of 16.
We do not collect information that is considered “sensitive” under State Laws.
We store information about you associated with your account as necessary to carry out the purposes for which we originally collected it and for other business purposes explained in this Privacy Policy. For example, we retain a record of your transactions with us to protect ourselves in the event of a legal dispute and/or to support required audits and regulatory compliance; consequently, we generally retain this information for at least the statutory limitation period for contractual claims.
Your Privacy Rights
Opt Out of Sales, Sharing, and Targeted Advertising
You have the right to opt out of sales, sharing, and targeted advertising, and you may do so at any time. To do so, go to http://www.preloveyou.com and click on Your Privacy Choices at the bottom of the page. You can also opt out of certain sales, sharing, and targeted advertising by visiting our Services with a legally-recognized opt-out preference signal enabled (such as the Global Privacy Control). Please note that, depending on which legally-recognized opt-out preference signal you use and whether you are logged into your account with us, our processing of the signal may be limited to the specific browser or device that you are using. You may need to renew your opt-out choice if you use a different browser or device to access our Services or if you clear your cookies because your opt-out choice may be linked to your browser only.
Access, Correction, and Deletion
You have the right to (1) request to know more about and access information about you, including in a portable format, (2) request deletion of information about you, and (3) request correction of inaccurate information about you.
We may verify your request by asking you to provide information related to your recent interactions with us, such as your name, email and mailing address.
Appeals
If we deny your request, you may appeal our decision by contacting us at info@preloveyou.com. If you have concerns about the results of an appeal, you may contact the attorney general in the state where you reside.
Nondiscrimination
We will not discriminate against you for exercising your privacy rights.
Authorized Agents
In certain states, such as California, you may also be able to designate an authorized agent to submit a privacy rights request on your behalf. We may ask authorized agents to submit proof of their authority to make the request, such as a valid power of attorney or proof that they have signed permission from you. In some cases, we may be required to contact you to verify your identity or confirm you have granted the authorized agent permission to submit this request. If you are an authorized agent seeking to make a request, please contact us at info@preloveyou.com.
Requesting Deletion from Certain Business Partners
As described in Disclosure of Information above, Prelove You engages various third parties to provide services on our behalf. Among these third parties are payment processors and delivery couriers that assist us with completing transactions and delivering and picking up orders in accordance with Prelove You’s above, Prelove You engages various third parties to provide services on our behalf. Among these third parties are payment processors and delivery couriers that assist us with completing transactions and delivering and picking up orders in accordance with Prelove You’s Terms of Service (“Business Partners”). When a Business Partner assists us in processing your payment or delivering or picking up your order, we may need to share information related to the transaction in order to complete that order. In these cases, these Business Partners will process your information, and may themselves share information, in accordance with their own privacy policies. You can learn more information about our Business Partners’ privacy practices on their websites.
Payment Processor
Worldpay Policy: Worldpay Privacy Policy (last accessed December 9, 2024)
Delivery Couriers
UPS Policy: Privacy Notice | UPS (last accessed December 9, 2024)
TForce Policy: Privacy Policy – TForce Logistics (last accessed December 9, 2024)
Notice of Financial Incentive
We may offer various financial incentives. For example, we may provide discounts, coupons, or other benefits to users who sign up to receive our marketing messages, such as emails. When you participate in a financial incentive, we collect information about you, such as identifiers (like your email address), commercial information (like your order details and transactional information), inferences, and other categories of personal information that relate to or are reasonably capable of being associated with you (such as style and fit preferences and personal characteristics). You can opt into a financial incentive by following the sign-up or participation instructions provided, and, for any ongoing benefits, you can opt-out at any time, such as by following the unsubscribe instructions in the applicable program’s terms and conditions, promotional emails, or contacting us at info@preloveyou.com. In some cases, we may provide additional terms and conditions for a financial incentive, which we will provide to you when you sign up. The value of the information about you that we collect is reasonably related to the value of the offer or discount presented to you.
8. Contact Us
If you have any questions, concerns, or feedback about this Privacy Policy or our information practices, please contact us by email at info@preloveyou.com or by mail at:
Prelove You, Inc.
108 Village Square, #222
Somers, NY 10589
