Sustainability Scoop
5 ways to shrink your kids’ clothing footprint (without the guilt)
Growth spurts happen. Waste doesn’t have to.
Between school dress codes and seasonal holiday outfits, kids’ closets can quietly become the most wasteful corner of your house. According to the EPA, over 11 million tons of textile waste end up in U.S. landfills every year—and children’s clothing plays a major role.
The good news? With a few smart shifts, you can cut down on waste, save money, and raise kids who feel proud of what they wear.
Buy less, circulate more
Most kids outgrow clothes long before they wear them out. Prelove You was built for this—keeping great clothes in rotation through a membership model that’s stylish, sustainable, and convenient.
Think of it as a closet that grows with your kid, without growing your carbon footprint.
Choose pieces that go the distance
Instead of buying one-off outfits, think mix-and-match. A sweatshirt that works for school and soccer practice. Leggings that go from playground to party with a shoe swap. The more flexible a piece is, the more wear it gets—and the less you need to buy.
Let your kid help pick their clothes
Kids are more likely to wear (and rewear) clothes they’ve chosen themselves. Let them browse your Prelove You drop, pack up the too-small stuff, or pick a “star piece” for the season. It builds confidence and cuts waste—no more unworn items lurking in the drawer.
Make secondhand your first stop
Before you buy new, shop what’s already out there. Need a winter coat? Picture-day dress? Halloween look? Someone else’s outgrown item might be just right. And by keeping clothes in circulation longer, you’re helping divert waste from landfills—without sacrificing style.
Look at wear, not just cost
The cheapest outfit isn’t always the most affordable. Think cost per wear. A $10 T-shirt that gets worn once = $10 per wear. But a $20 sweater worn 20 times = $1 per wear. With Prelove You’s rotating wardrobe model, you get high-quality pieces your kids actually wear—without the high cost of replacing them constantly.
How to Talk Clothing Footprint With Your Kid
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“Did you know most clothes get thrown away way too soon? But when we pass yours on, another kid gets to wear them, and we help the planet. That means less trash—and more adventures for your favorite pieces.”
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4 preloved picks to wear on repeat
Preloved clothes for the win!
