Sustainability Scoop
A Year in clothes: what our kids’ closets taught us
A look back at the pieces our kids truly lived in—and what they reveal about confidence
As the year winds down, we’re looking not at what our kids owned, but what they actually wore. The repeat favorites and the hand-me-ups that somehow became their signature look. Because inside every kid’s closet is a story about identity, resilience, growth, and creativity. And if we pay attention, those stories tell us far more than any shopping haul ever could. Here’s what 2025’s well-worn sleeves and grass-stained knees had to say.
Kids wear the clothes that feel like “them”
The superhero tee, the fleece hoodie, the joggers that put every pair of jeans out of rotation. Kids gravitate toward pieces that match their mood, their imagination, their energy. It’s not about variety—it’s about identity. When something fits who they are?
Comfort isn’t optional; it’s the whole point
Soft wins. Stretchy wins. Familiar wins. Our kids gravitated toward clothes that helped them regulate big feelings, big days, and big transitions. A year of getting dressed proved it: Comfort = confidence. (And honestly? Same.)
Kids outgrow clothes emotionally before they outgrow them physically
Farewell to dinosaurs. Goodbye, unicorn phase. “Blue” was replaced by “green,” which was replaced by “actually I like orange now.” Kids’ tastes change faster than their sizes—and clothing becomes a low-pressure way to test out their next chapter. Circular wardrobes make that experimentation feel easy, not wasteful.
The most-loved pieces weren’t the newest, they were the freest
The preloved fleece. The hand-me-up hoodie. The coat that was already broken in and therefore “perfect.” Kids played harder, took bigger style swings, and felt more themselves in pieces that didn’t feel too precious. Preloved = lower pressure + higher creativity. That’s a confidence formula we love.
Fewer pieces sparked more imagination
We learnt that kids don’t need a packed closet, they need a handful of pieces that make them feel unstoppable. From winter uniforms to wild layering experiments, we saw creativity flourish when kids worked with what actually felt good. Turns out, less clutter means more style power.
How to Talk About “Most-Worn” With Your Kid
“Remember that one thing you wore again and again this year? That’s because it made you feel amazing. Clothes that feel good help us feel brave, comfy, and confident—aka the best style recipe ever.
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